Let's go Buffalo.

Original Let’s Go Buffalo bag banner with Buffalo landmarks and skyline
Varsity Coolers × Patricia Allen Fund × Zubaz17% of proceeds give back
Buffalo Lunchbox Cooler – Patricia Allen Fund Edition

And a little Buffalo for every day

Buffalo Lunch Bag

Insulated, easy to carry and packed with personality—including that unmistakable chicken-wing liner.

$36.50Shop the lunch bag

Made for more than looks

Big Buffalo energy. Serious TPU protection.

The TPU-coated exterior is water-resistant and durable—built for wherever game day takes you.

Water-resistant exteriorDurable TPU coating
Choose your Buffalo cooler
Water droplets beading on the Buffalo backpack’s TPU-coated exterior

Holiday favorites · Limited quantities

Varsity Coolers × Patricia Allen Fund

Big Buffalo energy.Even bigger heart.

Your city. Your colors. A cause close to home. Discover bold Buffalo gear that gives back to the kids and families who make this community everything.

Shop the collection ↗Gift a set. Save 10%. →
17%of proceeds from our Buffalo coolers and tumbler support the Patricia Allen Fund at Golisano Children’s Hospital of Buffalo.
Buffalo tailgate with the Patricia Allen Fund cooler
Orchard Park, New YorkIt started in the parking lot.
The Patricia Allen Fund — benefiting Golisano Children’s Hospital of Buffalo

Made for the 716

An entire city. In every detail.

The skyline. The streets. The wings. Look a little closer—Buffalo is built into the bags, inside and out.

Buffalo landmarks illustrated on the backpack cooler
01 / Our skyline

Carry the city. ↗

Hometown landmarks turn the backpack into a love letter to Buffalo. Shop the backpack.
Chicken wings and blue cheese illustrated on the Buffalo cooler liner
02 / Our signature order

Wings. Blue cheese. Repeat. ↗

Open it up for a little hometown flavor. The signature liner brings Buffalo to every lunch break.

 03 / Our streets

Always know your roots. ↗

A Buffalo city map is part of the duffel’s design. Take a piece of home wherever you’re headed.
17%

of proceeds from our Buffalo coolers and tumbler give back

The reason behind the red, white & blue

For Buffalo’s smallest, strongest fans.

Seventeen percent of proceeds from our Buffalo duffel, backpack, lunch bag and tumbler support the Patricia Allen Fund at Golisano Children’s Hospital of Buffalo.

Named in honor of Josh Allen’s late grandmother, Patricia, the fund supports the hospital’s critical care teams. It’s a cause rooted in Buffalo’s extraordinary generosity—and one we’re proud to carry forward.

Find your way to give back →
The Patricia Allen Fund — benefiting Golisano Children’s Hospital of Buffalo
Buffalo city landmarks, Zubaz pattern, wings liner and map details
Proudly Buffalo born716

Our hometown. Our starting line.

Born at the tailgate. Built to go further.

Varsity Coolers started with a simple question at Buffalo Bills tailgates: why couldn’t a cooler carry as much personality as the people carrying it?

01

A better bag, from the beginning.

In 2021, we set out to bring retro duffel style to the cooler world. Easier to carry. More versatile. A lot more fun.

02

Buffalo changed everything.

Our Buffalo cooler—and a viral demo showing what it could hold—helped put us on the map. City artwork, Zubaz style and a wings-and-blue-cheese liner made it unmistakably ours.

03

The hometown connection stayed.

The brand grew into new cities and onto golf courses. Through our partnership with the Patricia Allen Fund, Buffalo remained more than inspiration. It became a way to give back.

A hometown story on a national stage

Buffalo showed up on TODAY.

Watch the segment featuring Varsity Coolers and the Patricia Allen Fund connection. Big personality. A purpose worth sharing.

TODAYWatch our TODAY feature aboveGolf DigestOur Course Cooler, featured by Golf Digest ↗
NetflixVarsity Coolers · As seen on Netflix
Bundle & save10%
Buffalo Duffel Cooler - Patricia Allen Fund x Zubaz
Buffalo insulated lunchbox cooler with Patricia Allen Fund patchBuffalo lunch bag
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Buffalo 30 oz vacuum-insulated stainless-steel tumbler with red, white and blue wrap and clear lid30 oz tumbler

The Buffalo Gives Back holiday gift set

For the fan who brings Buffalo everywhere.

Their Buffalo favorites, together for less. Choose a duffel or backpack, plus the matching lunch bag and tumbler. Save 10% on the three-piece set.

  • Your choice: duffel cooler OR backpack cooler
  • One Buffalo lunch bag
  • One Buffalo 30 oz tumbler
Only 83 tumblers left in this batch.

Your gift set includes one tumbler. Product availability is checked before the set is added to your cart.

1. Choose their cooler style
$181.35$201.50Save $20.15

10% savings included. No code needed.

17% of proceeds support the Patricia Allen Fund.

Includes one duffel, one lunch bag and one tumbler.

Seven ways to rep the 716

The Buffalo lineup.

Coolers, drinkware and the finishing touches. Find your Buffalo favorites—or save 10% on a three-piece gift set.

The best Buffalo gifts don’t wait for December. Choose yours while this batch lasts.

Choose your Buffalo favorites or save 10% on a three-piece gift set.

A few good answers

Before you gift.

How much goes to the Patricia Allen Fund?+

Seventeen percent of proceeds from our Buffalo duffel, backpack, lunch bag and tumbler support the Patricia Allen Fund at Golisano Children’s Hospital of Buffalo.

Does the gift set include both coolers?+

No. Pick either the duffel cooler or the backpack cooler. Your three-piece set also includes one Buffalo lunch bag and one Buffalo 30 oz tumbler.

How does the 10% gift-set discount work?+

The gift set includes your choice of duffel or backpack, one Buffalo lunch bag and one 30 oz tumbler. The 10% savings are built into the set’s price and carry through to your cart—no code needed. Golf towels, koozies and Freedom Funnels are sold separately.

Should I order early for the holidays?+

Yes. Shop early for the best selection and review the shipping options at checkout.

Good times. Great gifts. A little more good.

Shop the collection ↗