About Us

Varsity Cooler was born from the need to bring more swag to soft coolers. The result? A line of sports coolers that are as stylish as they are functional. We believe in working hard, playing hard, and looking good while doing it. Whether you’re repping your team, hitting the open road, rounding up friends for a boat day, or just having a blast, you deserve timeless style, peak functionality, and most importantly, ice-cold beverages. Varsity Cooler is here to deliver all that and more.

We’re excited to keep rolling out innovative products that let you represent your sport and team in style. Our parent company, Well Served LLC, was founded in 2017 with the launch of Freedom Funnel—“Unapologetically American” and something we’re incredibly proud of. Well Served is all about building cool brands that bring good times to great people.

We can’t thank you enough for supporting Varsity Cooler. We’re here to create cool stuff for you and are honored to do so. Feel free to reach out if you want to say hello, share a cool idea, collaborate, or for any other reason. We’d love to hear from you. Most importantly, grab a few cold ones and adventure with us.

Cheers 🤝
Mike & Nate