In stock
The tailgate original
Buffalo Duffel Cooler
30 cans plus ice. Magnetic quick-access flap. Zubaz on the outside, Buffalo details everywhere.
Holiday favorites · Limited quantities
Varsity Coolers × Patricia Allen Fund
Big Buffalo energy.Even bigger heart.
Your city. Your colors. A cause close to home. Discover bold Buffalo gear that gives back to the kids and families who make this community everything.
17%of proceeds support the Patricia Allen Fund at Golisano Children’s Hospital of Buffalo.
Orchard Park, New YorkIt started in the parking lot.
Four ways to carry Buffalo
Pick your game-day MVP.
From Sunday tailgates to Monday lunches, every piece brings hometown pride to everyday life. Shop one favorite or build the full gift set below.
The best Buffalo gifts don’t wait for December. Choose yours while this batch lasts.
In stock
Preorder / backorder
Hands free. Hometown loud.
Buffalo Backpack Cooler
30-can capacity, padded carry and a city mural on the back. Built to go wherever Buffalo goes.
Preorder / backorder
Run recess. Run meetings.
Buffalo Lunch Bag
Insulated, easy to carry and packed with personality—including that unmistakable chicken-wing liner.
In stock
Coffee to kickoff
Buffalo 30 oz Tumbler
Vacuum-insulated stainless steel, a two-way lid and Buffalo style from every angle.
Preorder / backorder: the lunch bag is expected to arrive at our Texas warehouse around October 25, 2026, with shipping following receipt and processing. The backpack is expected to ship the first week of November 2026. Dates are estimates; these items do not ship immediately.
Made for the 716
An entire city. In every detail.
The skyline. The streets. The wings. Look a little closer—Buffalo is built into the bags, inside and out.
Carry the city. ↗
Hometown landmarks turn the backpack into a love letter to Buffalo. Shop the backpack.
Wings. Blue cheese. Repeat. ↗
Open it up for a little hometown flavor. The signature liner brings Buffalo to every lunch break.
03 / Our streetsAlways know your roots. ↗
A Buffalo city map is part of the duffel’s design. Take a piece of home wherever you’re headed.
17%
of proceeds from this collection give back
The reason behind the red, white & blue
For Buffalo’s smallest, strongest fans.
Seventeen percent of proceeds from the Buffalo collection support the Patricia Allen Fund at Golisano Children’s Hospital of Buffalo.
Named in honor of Josh Allen’s late grandmother, Patricia, the fund supports the hospital’s critical care teams. It’s a cause rooted in Buffalo’s extraordinary generosity—and one we’re proud to carry forward.
Find your way to give back →
Proudly Buffalo born716
Our hometown. Our starting line.
Born at the tailgate. Built to go further.
Varsity Coolers started with a simple question at Buffalo Bills tailgates: why couldn’t a cooler carry as much personality as the people carrying it?
01
A better bag, from the beginning.
In 2021, we set out to bring retro duffel style to the cooler world. Easier to carry. More versatile. A lot more fun.
02
Buffalo changed everything.
Our Buffalo cooler—and a viral demo showing what it could hold—helped put us on the map. City artwork, Zubaz style and a wings-and-blue-cheese liner made it unmistakably ours.
03
The hometown connection stayed.
The brand grew into new cities and onto golf courses. Through our partnership with the Patricia Allen Fund, Buffalo remained more than inspiration. It became a way to give back.
A hometown story on a national stage
Buffalo showed up on TODAY.
Watch the segment featuring Varsity Coolers and the Patricia Allen Fund connection. Big personality. A purpose worth sharing.
Watch our TODAY feature above
Our Course Cooler, featured by Golf Digest ↗
Varsity Coolers · As seen on NetflixBundle & save10%
Buffalo lunch bag
30 oz tumblerThe Buffalo Gives Back holiday gift set
For the fan who brings Buffalo everywhere.
Get their Buffalo gift sorted early. Choose a duffel or backpack, add the lunch bag and tumbler, and save 10% on the complete three-piece set.
- Your choice: duffel cooler OR backpack cooler
- One Buffalo lunch bag
- One Buffalo 30 oz tumbler
Only 110 tumblers left in this batch.
Every gift set includes one tumbler. Gift sets and individual orders share this stock—when it’s gone, complete sets pause.
$181.35$201.50You save $20.15
17% of proceeds support the Patricia Allen Fund.
Preorder / backorder: includes one duffel, one lunch bag and one tumbler. Lunch bags are expected at our warehouse around October 25, 2026; shipping follows receipt and processing. This complete set is not ready for immediate dispatch. Dates are estimates; holiday delivery is not guaranteed.
A few good answers
Before you gift.
How much goes to the Patricia Allen Fund?+
Seventeen percent of proceeds from this Buffalo collection support the Patricia Allen Fund at Golisano Children’s Hospital of Buffalo. The holiday bundle’s 10% customer savings are separate from this charitable contribution.
Does the gift set include both coolers?+
No. Pick either the duffel cooler or the backpack cooler. Your three-piece set also includes one Buffalo lunch bag and one Buffalo 30 oz tumbler.
How does the 10% bundle saving work?+
The gift-set price is 10% below the combined regular prices of its three included items. At current prices, that’s $181.35 instead of $201.50—a saving of $20.15. The saving is built into the gift-set price.
Should I order early for the holidays?+
Order early: these are limited batches, and every complete gift set depends on tumbler availability. Lunch bags are expected at our warehouse around October 25, 2026, with shipping following receipt and processing. Backpack shipping is expected the first week of November 2026. These are estimates, and holiday arrival is not guaranteed.
Good times. Great gifts. A little more good.
Shop the collection ↗